After a good election day, Facebook executives tried to let up but there’s no room for them to have a sigh of relief.
Social media companies tried to clear up their services since last two years in order to deliver the good ones only. However, the calm on these platforms after Election Day signifies that chaos of election campaigns can be controlled.
But not forgetting that this year’s midterm elections revealed how Facebook is delicate towards such burning cycles.
With the constant vigilance from law enforcement agencies, academic researchers, and digital security experts, the Election Day was just a disaster-free day.
It wasn’t just a campaign, but constantly breaking a sweat of dozens of staff members working round-the-clock shifts. A massive number of journalists and fact checker willing to police the platform for false news stories and frauds so these can be controlled before going viral.
Looking for the unending list of misinformation on Facebook was like a piece of cake. There are doctored photos, disprovable lies, and hoaxers and conspiracy theorists, who used the platform to spin falsehoods and stir up tribal anger.
In a recent study by Oxford Internet Institute, an Oxford University department found that 25 percent of all election-related content shared on Facebook and Twitter during the midterm election season could be classified as junk news. Mr. Reynolds; a Facebook spokesman; said
Over the last two years, we’ve worked hard to prevent misuse of Facebook during elections…Our teams worked round the clock during the midterms to reduce the spread of misinformation thwart efforts to discourage people from voting and deal with issues of hate on our services.
The anti-abuse system the Facebook put in place after the 2016 election has not gone smoothly. The main steps including the one which Facebook took to prevent Russian style influence campaigns were to force political advertisers to verify their identities. But Paid for By disclaimers on paid ads allowed authorized advertisers to publish their desired content.
Facebook has shield itself from the bad actors trying to exploit its services. Since the Election Day itself had been a success, but the company still had plenty to worry about. Michael Posner, a professor of ethics and finance at New York University’s Stern School of Business said:
I give them better marks for being on the case. But it’s yet to be seen how effective it’s going to be. There’s an awful lot of disinformation still out there.
As Facebook cracked down the domestic disinformation networks, banning particularly bad actors, and hiring more people to deal with emerging threats, it has covered a great milestone to give a protected platform. It has shown responsibly a wider role in the overall Election Day campaign, but it is accountable for the flood of lies and manipulation left after it.